Common questions
What is PDRN in skincare?
PDRN stands for polydeoxyribonucleotide — fragments of DNA, most commonly derived from salmon, that appear in Korean serums, toners, and creams. Brands market it for the look of firmer, bouncier-looking skin. It's a cosmetic ingredient, not a treatment. Read our plain-English explainer.
Does collagen in skincare actually do anything?
As a cosmetic ingredient, "collagen" (usually hydrolyzed collagen or collagen extract) works as a moisturizer — it helps skin feel hydrated, which can improve the appearance of firmness and plumpness. It is not the same as the structural collagen in your skin. Here's the full distinction.
What does NAD+ do in a moisturizer?
NAD+ is a coenzyme found in cells, and "longevity"-positioned skincare brands market it for the look of energized, radiant skin. Worth knowing: many products in this space actually rely on niacinamide (vitamin B3), a more stable cosmetic ingredient, so read the full ingredient list. See our three-way comparison.
I'm new to K-beauty. Where do I start?
With the routine, not the actives. Our beginner routine sets walk through a minimalist 3-step, a classic 5-step, and an ingredient-curious version — plus the correct order to apply everything in our first-routine guide.
Do you test these products in a lab?
No — and we say so plainly. We research ingredient lists, formulation formats, and how marketing claims map to cosmetic reality. We don't run clinical tests, before-and-afters, or lab analysis. Our methodology is here.